Real Public Relations rewrites its business model to support clients through and beyond Covid-19
In response to the coronavirus pandemic and the new business environment starting to emerge, Cambridge-based Real Public Relations has re-worked its business model and introduced a completely flexible way for companies to access professional public relations support.
“We looked at all the elements that make-up the back-bone of any public relations campaign, isolated each one and gave them an individual price,” says Steve Greenhalgh, founder of Real Public Relations, adding:
“As businesses start to emerge from lockdown into an uncertain economic future, there will be a pressing need to tell customers and potential customers that you are here and open for business.”
Reacting to this ‘new normal’ Real Public Relations has broken down its offering and created a ‘fixed-price’ menu, one that clients can choose from to reflect their priorities.
“We have created four tiers of activity, ranging from a base-level press release creation and distribution, through to a three-month high intensity media campaign,” says Steve.
Real Public Relations believes that the traditional model of creating a full-service public relation’s campaign needs to change and instead reflect a more concise and targeted approach.
“It isn’t good enough for marketing companies to sit back and wait for the economy to settle-down, because it may not settle down. If we are going to support our clients, we have to recognise that the business landscape is changing, and we have to respond creatively to that change.
“With cash flow and budgets under pressure, giving clients the surety of knowing that their public relations needs are being catered for and, crucially, that all fees are made as transparent as possible, must be the way forward”, believes Steve.